A man with a hat is pouring a clear beverage from a glass bottle into a small glass held by another person, with bottles on a wooden counter in the background.

Oaxaca, Mexico Mezcal Brand & Marketing Photography

Documentary-style storytelling capturing the spirit of ancestral mezcal production and the people behind the craft.

Down a dirt road in rural Oaxaca, we made our way towards a small farm.

What began as a hesitant stop quickly turned into a warm welcome from Miguel, a mezcalero who invited us into his distillery, poured us a taste of mezcal pechuga, and opened the door to a world of tradition and connection.

Miguel greeted us right away with a warmth that felt like home. He showed us his distillery and poured us mezcal straight from the stills, including a wild one called pechuga, redistilled with fruit, grains, nuts, and yes, even a raw chicken breast hung over the still. Strange as it sounds, it was one of the most interesting and delicious spirits I’ve ever tasted.

Before long he was on the phone calling a friend down the road who was just starting up his own palenque. We drove a few minutes further and found ourselves at the very first distillation in a brand new still being built in the ancestral way. We spent hours there tasting, laughing, sharing stories with these men and their dog Luna. They gave us their time, their mezcal, and their friendship. We even left with one of the very first bottles to ever come out of that place, a gift I’ll hold on to for the rest of my life. In return, I offered up my photography to help market their new brand through beautiful and authentic images of this special day.

At some point, between sips and stories, Placido shared with us that he had just lost his son and his mother within days of each other. We hugged him tight and felt the gravity of what mezcal really is — not just a drink, but a connection to land, spirit, and people. Something sacred.

It was one of those afternoons that fills you up in ways you can’t put a price on. The kind of serendipity you only stumble into when you stay curious and open. Strangers turned into friends, and we celebrated life together until the sun slipped below the horizon.

And this is exactly why I approach photography the way I do. Whether it’s a family, a couple, or a brand, I’m not interested in stiff poses or surface-level images. I want to capture the kind of presence, connection, and authenticity that you can actually feel. The kind that tells your story, in all its grit and beauty, so people don’t just see what you do, they understand who you are.

If that’s how you want your story told, that’s where I come in. Take your brand to the next level and book your photographer today!

Four empty glass bottles with a label reading "Espotoba" and a pineapple graphic on a wooden surface, with a turquoise vehicle and trees in the background.
Man wearing a straw hat using a wheelbarrow to control a small fire in an indoor rustic setting with brick and stone walls and large barrels.
A man wearing a straw hat and a plaid shirt smiling inside a rustic brick building with sunlight streaming in.
A man in a plaid shirt and wide-brimmed straw hat standing outdoors next to a brick counter with four bottles of alcohol labeled "Epsatova," with a rustic brick building and green trees in the background.
Four men standing inside a brick-walled room, smiling and wearing casual clothes and hats, with sunlight illuminating part of the background.
Several large wooden barrels and multiple artichokes stacked on the ground in a rustic outdoor setting with mountains in the background.
A man wearing a cap and gray shirt is preparing cooked meat in a rustic kitchen with a brick oven, smoke, and a wheelbarrow filled with shredded roasted meat.
A smiling man with a straw hat leaning against a large wooden vat inside a brick-walled room, likely a traditional alcohol or food production setting.
Man in cowboy hat holding a bottle of liquor, smiling indoors with rustic decorations, colorful chairs, and a wooden table.
A woman and a man with a straw hat are outside near a brick structure, with bottles and glasses on the ledge. The woman is holding a drink, and the man is looking at his phone. Trees and mountains are in the background.
Person holding a shovel with freshly cooked, shredded food, likely pulled pork or similar, over a brick oven or fire.
Man wearing a straw hat and plaid shirt stirs food in a bucket amidst smoke and a rustic brick wall background.
Close-up of a person's hand with visible wrinkles and dirt, resting on a wooden surface, with a small beige insect, possibly a termite, on the hand.
Two men wearing straw hats lean over a wooden vat, spilling and tasting a golden liquid, with a brick wall in the background.
A traditional water fountain with a bamboo spout pouring water into a metallic basin, set against a rustic stone and brick wall.
Person cooking roast in an outdoor brick oven with smoke and fire.
A man wearing a straw hat and dark shirt steers a wooden barrel using a long stick inside a rustic brick building, likely an artisan workshop.
Two men working inside a rustic brick and stone kitchen, one stirring a large clay pot and the other handling a pan over open fire, with smoke rising around them.
A wooden table with a bottle of lasolfa tequila, small glasses, and empty cups. In the background, two men wearing wide-brimmed hats are sitting outdoors in a rustic setting with a bamboo fence and mountains in the distance.